Web Traffic Analytics
By analyzing the user traffic coming to and interacting with your site, you can better understand key elements of your Web presence. Traditional Web analytics packages help you understand where your traffic is coming from, when the traffic is occurring (including high and low points) and what pages users are interacting with. But this information is often isolated from the Web content and is, therefore, lacking the context needed to take advantage of it.
- To view Web traffic analytics, you must have an Ektron Professional or Enterprise License, and only the following users can view the Web Analytics data.
- Members of the Administrators Group
- Users assigned to the Analytics Viewer role. See Also: Defining Roles
Ektron has a fully-developed, Web traffic analytics provider model. By hooking into best-of-breed analytics software, like Google Analytics, your Web site’s information is integrated into Ektron's Workarea and so is at your fingertips as you use it to optimize the site experience.
Using Web Traffic Analytics Data with Ektron
Ektron’s Workarea provides customized reporting, reflecting exactly the information you care about. The data can analyzed in many ways, such as:
- number of visits per day
- browser usage
- visitor location
- visitor language
- top content
- referring sites
Web Traffic Analytics data is available for your entire site and individual pages. A sample Web Analytics display is below.
The Web Analytics widget can be placed on your dashboard, so that you have instant access. Also, the software is integrated into the content history. This makes your traffic analytics more relevant: you can see what modifications were made, when, and how they impacted traffic to that page. You can react immediately, restoring content that performed better or changing the current content to better reflect your goals.
This full integration makes your analysis more efficient; there is no reconfiguration of the analytics tool and no learning curve. Customer reporting, segmentation, and legacy data are easier to access, and Ektron becomes the central hub for all of your Web site’s information, bringing it together so that it is no longer siloed. Having all information in one place puts it in context, making it easier to draw the conclusions you need to optimize your Web presence.
When you set up Web Traffic Analytics, the Analytics Provider monitors every site visit. In the Workarea, you can view this data from many perspectives.
WARNING! No data is stored in Ektron -- Ektron retrieves it upon demand from your Web Analytics provider.
For more information, see the following topics:
