Ektron's Marketing Optimization Suite (EMOS)

Marketing departments are constantly challenged to deliver greater business results on the Web—leads, sales, downloads, donations, awareness and more. Yet marketers still deliver "one size fits all" Web experiences to customers and potential customers.

Site visitors have little patience for generic Web experiences that ignore the context of their visit. The opportunity for marketers is to connect content with context, to deliver personal Web experiences that deliver business results.

The Ektron Marketing Optimization Suite empowers marketers to create relevant, personalized Web experiences that deliver better business results. Engage customers with targeted marketing to drive them to take action. Maximize conversion rates through sophisticated multivariate testing. Analyze site performance by connecting your Web analytics data to your marketing teams in real time. Create business agility by empowering marketing with both data and tools with the Ektron Marketing Optimization Suite.

To lear more about the Ektron Marketing Optimization Suite, see http://www.ektron.com/Products/Web-CMS/Marketing-Optimization/.

Components of Ektron Marketing Optimization Suite

Ektron's Marketing Optimization Suite consists of the following components of Ektron.

• Analyzing Content
• Setting Up Site Overlay
• Creating Conditions with the Targeted Content Widget
• Optimizing Page Layout with Multivariate Testing
• Personalizing a Web Page
• Using the Search Engine Optimization (SEO) Server Control