Recipient management

Systematically collecting and analyzing customer data is key to running effective email and omnichannel campaigns. Episerver Campaign comes with a number of options for processing different data sources and using these to boost your performance.

  • Easy-to-use list-based recipient management
  • Unlimited number of potential recipients
  • Unlimited number of recipient lists
  • Recipient list fields in the data types string, integer, float, date and boolean
  • Manual recipient import using standard CSV
  • Automatic duplicate identification during import
  • Automatic data validation during import (mandatory fields, correct email addresses and so on)
  • Download of duplicates and faulty datasets for reviewing and archiving purposes
  • Export complete and filtered recipient lists
  • Integrated subscription process based on double opt-inA practice in which a recipient consents to receiving email from the sender before any promotional email is sent. Recipients receive an email with a double opt-in link, which they must click to confirm their interest. or confirmed opt-in emails
  • Tracking-opt-out option that enables recipients to disable personal data tracking in accordance with statutory regulations. This does not impact anonymized campaign-specific data tracking.
  • Integrated unsubscribe request management in accordance with statutory regulations
  • Fully integrated unsubscribe links in mailing templates
  • Records subscriptions, opt-ins, and unsubscribe requests with IP and time stamp for your records
  • Recipient data enrichment with third-party system data, such as web analytics, CRM, e-commerce, recommendation engines, and other data sources using high-performance automated interfaces
  • Recipient history: Entire message history for each recipient in an easy-to-read format, including action data (opens and clicks)

    • The following features are optional. Contact customer support for more information.

  • Automatically import and export recipients using FTP protocol and standard CSV file
  • Recipient data encryption
  • Subscription form
  • Preference Center form
  • Delayed subscription confirmation emails
  • Separate recipient list data storage available on request
  • Development of an individual data management concept by Episerver consultants

Blacklist

Recipients whose email addresses are on the blacklist are no longer sent any mails. This also applies if these recipients subscribe to emails again later, even if they do so multiple times.

  • Client-wide blacklist
  • Blacklist inheritable by sub-clients
  • Manually add recipients to the blacklist
  • Manually import blacklisted recipients from a CSV
  • Search the blacklist for datasets
  • Delete datasets from the blacklist
  • Use of wildcards to block entire domains or email addresses using key words
  • Global blacklist with email addresses that may not be contacted
  • Automatic feedback-loop recognition and addition to blacklist
  • Automatic external blacklist cross-checks via interfaces or linked databases

Responses and bounce management

Regardless of whether they are hard or soft bounces, or genuine replies, Episerver Campaign automatically filters and processes responses by category.