Blacklist overview

When a recipient is placed on a blacklist, the recipient will receive no more email from you via Episerver Campaign, even if the recipient registers to receive mailings again. This ensures that your recipient lists have no dissatisfied recipients. And, a clean recipient list with just a few complaints has a positive impact on the deliverability of your mailings.

To display the blacklist, open the start menuMain screen in Episerver Campaign, where the available options are grouped together. and select Blacklist > Overview. You can perform the following actions for the blacklist.

Adding a recipient to a blacklist

1. Click Add. A blank line is added to the list.
2. Enter the email address of a recipient.
3. You may enter a reason for blacklisting (for example, complaint).
4. Click Apply.

Adding to a blacklist automatically

If a recipient marks an unwanted email as spam, Episerver Campaign is notified by the email service provider, and the recipient is added to the blacklist.

Typical reason of a automatic blacklist entry:

type=automatic;rule=FBL: AOL;mailing=12345678;m2u=987654321

Editing a blacklist entry

1. To change the reason for blocking, click the entry you want to edit.
2. Click Edit.
3. Edit the content of the Reason box.
4. Click Apply.

Deleting a blacklist entry

1. Click the entry you want to remove from the blacklist.
2. Click Delete.
3. Confirm the deletion. The recipient is deleted from the blacklist and can receive your mailings again.

Using wildcards

Instead of entering a complete email address, you can use wildcards in the blacklist entries.

• Use the asterisk (*) as placeholder for one or more characters. For example, to block email addresses from a specific domain such as example.com, specify *@example.com.

  Searching the blacklist may result in multiple entries. For example, [email protected] and *@example.com may both be on the blacklist. If [email protected] is removed from the blacklist, Axel would still not receive mails because the example.com domain is blocked.

• Use the question mark (?) as placeholder for a single character. For example, you are not sure about how a name is spelled correctly, such as Mar? for Mark, Marc, or Mary.
• You can use placeholders in the domain part of an email address. For example, abuse@* blocks email addresses starting with abuse. This account name is usually configured by companies and providers as a default email account for customer complaints. If somebody registers for your newsletter with such an email address, it can be both annoying and cause serial problems and damage your internet reputation.