Recipients

This section shows how to manage active and inactive recipients, create target groupsA subset of recipients defined by rules and conditions and a logic relationship between them. For example, all recipients in the United Kingdom. and send personalized content to customer segmentsThe generic term for dividing recipients into relevant groups, in order to send them appropriate content. Episerver Campaign uses Target Groups and Click Profiles for segmentation..

• Recipients overview. Functions for working with recipient datasets.
• Recipient lists. Copy, edit and clear recipient lists.
• Target groups. Generate, utilize and analyze segments.
• Opt-in. Information on the opt-in procedure.
• Recipient history. Display mailing progress with individual recipients.
• Export mailing and performance data. Export response data as CSVcomma-separated values; tabular data in a plain text file separated by the comma character. or XML.
• Click profiles. Create, edit and assign click profilesClick profiling allows target groups to be generated quickly and easily. Click profiles work in a similar way to assigning keywords (tags). For example, email recipients who frequently click on Blu-ray offers are segmented via a click profile then supplied with targeted and highly relevant information..
• Returned emails—Overview. View bouncesHard bounces occur when an email cannot be delivered due to a permanent error (for example because the email address no longer exists). and replies.
• Blacklist overview. Manage the blacklistRecipients whose email addresses are on the blacklist will never again receive email from you. This applies even if recipients subscribe to newsletters again later. To reverse this status, remove the recipient from the blacklist..
• Change email addresses. Change recipient ID.
• Export recipients by category. Export recipients to a CSV file according to category.
• Importing recipients by category. Synchronize recipients from external sources with Episerver Campaign.
• Preference Center. Link Preference Center to Episerver Campaign.
• Connect for Campaign. An add-on that connects Episerver CMS, Episerver Forms, and Episerver Campaign.