Glossary

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  • The .NET (ASP.NET) Framework is a software framework primarily developed for Microsoft Windows. It includes a large programming library and supports several programming languages. Episerver CMS is based on the Microsoft .NET framework.
  • 1
  • Associate one object with multiple object-related data. For example, you can associate one organization with multiple contracts.
  • A
  • A/B testing lets you create variations for a number of page elements (blocks, images, content, buttons, form fields, and so on), or two variants (A and B) of an email, and then compare which variation performs best.
  • Controls what a visitor can view and what an editor can do to content on a website; access rights include Read, Create, Change, Delete, Publish and Administer.
  • Commerce: A user account that you create with a contact, to which you can assign roles and access privileges in Commerce Manager. An account is automatically created with "Everyone" and "Registered" permissions when a user registers from a public website that lets a customer log in before checkout.
  • Stands for "access control list"; Episerver user permissions to access system processes and operations. For example, permissions determine who can read, change, or publish a page in a node on the tree structure.
  • Plug-in or module, developed by Episerver or its partners, to extend the capabilities of Episerver. Add-ons are available from the Episerver Add-on Store inside Episerver.
  • Where administrators manage access rights, website languages, scheduled jobs, export and import of data between websites, and configure new websites in a multi-site solution. (See edit view for comparison.)
  • Where you access and edit properties for content. (See On-page editing view for comparison.)
  • Stands for "application programming interface". The API specifies how some software components should interact with each other, such as accessing a database or computer hardware, or easing the work of programming graphical user interface components. APIs often are in the form of a library that includes specifications for routines, data structures, object classes, and variables.
  • Defines the steps and reviewers needed to review and approve content or certain changes (such as changes to access right, language settings and so on). See Content approvals and Change approvals for more information.
  • Content such as documents, videos, and images that can be linked to other content such as pages, blocks, and catalog entries in Commerce.
  • Customizable placeholder for assets, where you can drag and drop images, blocks, files, or products into a CMS page, see non-visible settings for the content.
  • Computer program that automatically answers email sent to it. Sample reply: "I am out of the office until April 30".
  • Saves the page every minute by default, ensuring your work is not going to disappear if a sudden crash of the system or browser occurs. Your organization might have other configured settings for autosave.
  • B
  • Stands for "business as usual"
  • Recipients whose email addresses are on the blacklist will never again receive email from you. This applies even if recipients subscribe to newsletters again later. To reverse this status, remove the recipient from the blacklist.
  • Stands for "Binary Large Object". A BLOB provider is a framework designed to store large amounts of binary data in a more optimized and cost-effective solution, such as cloud storage, instead of in a database. Used for the asset system in Episerver.
  • Shared, reusable content, such as an image banner, a page listing, or a video, that you can insert into one or more pages. If you edit a block's content, it updates every page on which it was inserted. (See Assets.)
  • A type of block, such as campaign teasers and banners, videos, news feeds, and contact forms. A block type contains a set of properties, a visual representation, and editing capabilities. It has no URL.
  • Generated whenever an email fails to reach a recipient's server or mailbox.
  • The percentage of visitors to a website who navigate away from the site after viewing only one page. A user might leave a site because of poor website design or because he found the information being sought.
  • Display of the path to the current page within the website structure. Breadcrumbs are clickable for backtracking.
  • Commerce: a collection of packages, products, and variants (SKUs) that let customers purchase two or more items at once. Each item in a bundle is a separate line item in a shopping cart.
  • Similar to a meta-class; lets end users create custom objects with user interface presentation, business objects, and a database layer without modify code. Also known as "BF Object".
  • C
  • A campaign in Smart Campaigns or in a Marketing Automation. Contains the complete campaign plan including all elements, nodes and branches as well as their relationships to each other.
  • Commerce: a set of related components and activities used for promotions. A campaign organizes marketing activity and is associated with discounts (promotions), customer segments, and markets.
  • Personalization (Reach): Describes the rules for sending email that share a strategy and time frame while marketing a product or service.
  • Personalization (Perform): Describes rules for displaying recommendations that share a strategy and time frame while marketing a product or service.
  • Promote: Describes rules for displaying creatives.
  • Personalization (Reach): Describes rules for sending automated personalized emails via an Email Service Provider (ESP) that are triggered by the on-site actions of the email recipient.
  • Stands for "completely automated public turing test to tell computers and humans apart"; a type of challenge-response test used in computing to determine whether or not the user is human.
  • Commerce: A collection of products selected by a website customer, with the intention of completing a purchase. Also known as a shopping cart or basket.
  • Commerce: a top-level container for catalog entries such as categories, products, and variants (SKUs).
  • CMS: A built-in Episerver property. You apply a category to content, but you need to build the functionality to display the filtered results. Commerce: A grouping of purchasable products. (Same as node.)
  • Commerce: Categories let you adjust the structure and range of a catalog to optimize the selling potential of products. You can use categories to search for products. You can also assign products to categories by creating relations.
  • Commerce: Completing a purchase on a website, involving the collection of shipping and billing address, shipping method, payment, and so on.
  • Following a hypertext link to a particular website; especially a commerce site.
  • Click profiling allows target groups to be generated quickly and easily. Click profiles work in a similar way to assigning keywords (tags). For example, email recipients who frequently click on Blu-ray offers are segmented via a click profile then supplied with targeted and highly relevant information.
  • The working environment of Episerver Campaign. A client is a stand-alone and closed system that serves to organize your mailings. Campaign users can use one or more clients for your scenario.
  • Marketing that relies on data and insights from sales teams, who report back to Marketing what happened to their leads. This information helps Marketing to understand their lead sources.
  • Bi-directional interface between Episerver Campaign and an external system. The external system (i.e., the customer's system) automatically triggers mailings in Episerver Campaign. Action-based mailing data is logged in Episerver Campaign and returned to the external system. This response data can be further processed by the customer within a third system, for example, in a data warehouse.
  • Stands for "campaign monitor and optimization"; measures and monitors campaigns, and optimizes landing pages.
  • One of several main user interfaces in Episerver Commerce. This UI area, available from the top menu after logging in, provides screens for managing markets, customers, catalog, orders, and so on. You can manage the information on some Commerce Manager screens in other, newer user interfaces. Where possible, we recommend using the newer ones.
  • Commerce: An individual with personalized information (name, address, email, and so on), created when a user on the front-end registers to make a purchase. You can also manually create a contact account from the back-end, assign the contact to organizations or organization units, and assign permissions based on role.
  • Where you can drag and drop pages and blocks, and create a block. (A link collection has a similar area for creating links.)
  • CMS content types: folders, pages, blocks, and, assets (media files). Commerce: CMS content types plus catalogs.
  • When a website visitor takes a desired action. This desired action can be, for example, buying an item, filling in a form, or clicking a link.
  • A conversion goal is the measurement of actions on web pages. The actions can be completed purchases, pages visited, time spent on site and so on. Also known as Key Performance Indicator (KPI).
  • A key performance indicator that measures how many visitors reached the target page.
  • A confirmation that a visitor completed the desired action on the target page, such as posting a form or completing a store checkout. (See also goal page.)
  • A conversion path shows how many visitors actually reach a campaign target page. It also shows how many exit, re-enter, and do not reach the target page.
  • Number of conversions divided by the number of views of the item.
  • Files used by your browser on a website, or by a third party, and can range from very small to large text files. Cookies are not harmful to your computer and are mostly used to facilitate visitors’ access to functions, such as storing visitors choices. Many companies use cookies to track website visitors, personalize content, track leads and ultimately sell more products and services. To protect visitors’ privacy when visiting different websites, an EU directive states that website owners are responsible for informing all website visitors about which cookies are used and what they are used for. Whether first-party or third-party cookies are used on a website, each visitor is prompted to give their consent the first time they use the website, if a cookie may be placed on the computer, mobile phone or other terminal equipment.
  • Stands for "click-to-purchase conversion" (Personalization)
  • Artwork for website advertisement, such as a banner, that is used to generate leads by promoting a discount, product, or service.
  • Stands for "customer relationship management"; a system for managing interactions with current and future customers, including support for sales, marketing, customer service and technical services.
  • Stands for "customer service representative"
  • Stands for "Cascading Style Sheet"; a file type that defines the appearance and layout on the website, containing fonts, colors, and so on. CSS files separate the layout of website content from the content itself, making it easier to make layout changes on a website. (See also page template and page type.)
  • Stands for "comma-separated values"; tabular data in a plain text file separated by the comma character.
  • Stands for "call to action"; a component that delivers an actionable messages such as "Register today!" and "Buy now!", designed to persuade a website visitor to do it immediately.
  • Stands for "customer user ID"
  • A site visitor who has made a purchase on your website.
  • Customer groups are created in Commerce Manager then applied to contacts and organizations. Customer groups are common to both contacts and organizations, and you can apply them to customer segments that are targeted for marketing campaigns and customer group-specific pricing, including variants.
  • Commerce: Determines the target audience for a promotion (such as "users from Los Angeles"). Within a campaign, promotions are only available to its customer segments. Customer segment members are defined in static groups. Or, you can use the Expressions Engine to create a dynamic group.
  • D
  • Stands for "digital asset management"
  • An entrance to the website where editors can add gadgets, or manage and monitor website activities.
  • Stands for "Dynamic Data Store"; a component offering an API and infrastructure for the saving, loading and searching of compile-time data types (.NET object instances) and runtime data types (property bags). The component is shipped as part of the Episerver Framework package.
  • writes code to implement some features of the website, especially integrations with other systems and customizations of basic functionality. Developers can be employed by the client and their partners.
  • A visit generated when a user arrived after typing the URL directly in the browser, or using a bookmark, or clicking a link in an email.
  • Commerce: A deduction applied to an online purchase, typically implemented as part of a marketing campaign. The discount might apply to items, shipping costs, total order amount and so on.
  • A practice in which a recipient consents to receiving email from the sender before any promotional email is sent. Recipients receive an email with a double opt-in link, which they must click to confirm their interest.
  • A key performance indicator that measures the number of downloads of a document or file in an online campaign.
  • The Episerver Digital Experience Hub (DXH), part of the Digital Experience Cloud service, provides a set of pre-built connectors to leading marketing automation and analytics platforms.
  • E
  • A section of the user interface where you edit content items, such as pages and blocks. To access edit view, log in and select CMS > Edit. (See admin view for comparison.)
  • One component of a campaign. As examples, recipients and email are elements. Nodes are used to transfer elements through the sequence of actions that occur when a campaign is activated.
  • Commerce: Exchange Order - tracks the exchange of a purchased item for the same or a different item
  • Episerver Campaign is a professional email marketing software solution that creates, sends, and evaluates mailings.
  • Stands for "enterprise resource planning"; refers to systems for managing business operations including product planning, development, manufacturing, logistics sales and marketing.
  • Stands for "email service provider"
  • Commerce: replacing a faulty product with another one.
  • The percentage of visitors that were on the last page in the session. Used in the Google Analytics for Episerver add-on.
  • Commerce: used if an order is tied to a recurring payment plan for subscription-based transactions.
  • Commerce: Customizable conditions that let users extend the marketing system. Promotions, customer segments, and policies rely on expressions. For example, to set a promotion of 40% off Item X, use Catalog ID for Item X and Reward of 40%.
  • A link from one website to another website on a different domain, usually set to open in a different tab or window.
  • F
  • the default action if no criteria is met; without a fallback, no action occurs.
  • A website visitor has gone through all steps of a form and submitted the form.
  • A key performance indicator that measures when a visitor posts a web form.
  • A code on mailing envelopes that is read by machines to calculate postage.
  • G
  • Small application component that is responsible for its own rendering and behavior, accessible from the dashboard or the panes in the Episerver user interface. A gadget can contain functionality that you can use within the gadget interface or link away to other products integrated in Episerver (for example, a direct link to CMS / Pages where you can use the classic editing view features).
  • Stands for "General Data Protection Regulation"
  • A key performance indicator that collects data through a Web Service API from any external data source, such as Episerver Commerce and partner-developed applications.
  • Group of options that appears in the uppermost part of the user interface when logged in. The global menu displays products and systems integrated with your website. It also displays links to the user guide and user settings, and to a global search. See the User interface topic for further information.
  • Managing content in multiple languages, and localizing the user interface.
  • Commerce: A confirmation when a website visitor completes a desired action on a target page, such as posting a form or completing a store checkout. (See also conversion page.)
  • Stands for "globally unique identifier"
  • H
  • Hard bounces occur when an email cannot be delivered due to a permanent error (for example because the email address no longer exists).
  • Attributes that span products, such as products that fit into the same category, or products that were recently viewed; similar to expressions that work on specific product attributes.
  • Key Performance Indicator that measures traffic from a URL or domain.
  • I
  • Marketing Automation: the number of visitors to a landing page in an A/B test.
  • A web page link to another page on the website.
  • Commerce: The process of checking product availability in one or more warehouses; or, a complete list of items such as property, goods in stock, or the contents of a building.
  • Stands for "Internet Protocol". The IP address is assigned to one or more devices that are connected to a network. The IP address serves as a unique identifier of the device.
  • Stands for "internet service provider"
  • K
  • Stands for "key performance indicator" (also known as a conversion goal); the measurement of actions on web pages. The actions can be completed purchases, pages visited, time spent on site and so on.
  • An extension used with KPI values.
  • Desired actions are converted into KPI values, in market value or points.
  • L
  • A landing page is the target page on which a visitor "lands" after clicking a banner or link. Usually, a landing page is a web page that is separate from the main page, with the goal that the visitor performs a certain action (conversion).
  • The concept that email content should be oriented toward the recipient's interests and personal circumstances. Communications with a customer pass through a series of phases (new customer, regular customer, and inactive customer). Each phase is has changing expectations.
  • Commerce: the products/SKUs/packages/bundles on one line of a purchase order.
  • Commerce: also known as MSRP or regular price, list price is typically an item's price before a sale or discount reduces it.
  • Commerce: Report that shows which products are running low in inventory, when a product's inventory is less than its minimum reorder quantity.
  • M
  • Stands for "Marketing Automation Integration"
  • Personalization feature that incorporates personalized product recommendations into dynamically-generated email.
  • Associate multiple object-related data with a single object. For example, you associate multiple contacts to a single organization.
  • Associate multiple object-related data with multiple objects. For example, you can associate different SKUs (Store Keeping Unit) with one or more Warehouses for tracking and storage.
  • One or more countries, regions or customer groups, to which you want to apply languages, catalogs, currencies or promotions. The market features support targeted merchandising and personalization.
  • Feature for creating automated, multilevel campaigns.
  • The language in which the first version of content is created.
  • Files such as an image, a PDF, a Word document, a video, or an MP3 file. See Assets.
  • Information about information; the meta-descriptions for content picked up by search engines, or metadata for media, such as images or documents.
  • Stands for "Multi-purpose Internet Mail Extensions"; a standard way of classifying file types on the Internet. Internet programs such as Web servers and browsers have a list of MIME types, so that they can transfer files of the same type in the same way, no matter what operating system.
  • N
  • Clients that use the Episerver platform (such as the CMS with Advance or Commerce with Perform or Reach).
  • Contains the page tree structure, language branches, tasks and project items of the website.
  • Campaign: Item that determines when a recipient passes through the campaign, and the actions that are executed for the recipient. With the help of "connections", you can link nodes to specify the process of your campaign. The arrow at the end of each connection always points to the next node and the associated action.
  • O
  • Individual who occasionally changes web page content. Typically, an occasional editor lacks access rights to publish information, which must be carried out by a full-time editor or webmaster.
  • Stands for "dynamic rendering"
  • Multiple channel marketing (on website, mobile, retail store, and so on) that provides an integrated experience for buyers.
  • Where you can edit selected properties for content. (See All properties editing view for comparison.)
  • Standard for using an existing account to sign in to multiple websites. You can use any OpenID provider, such as Google or Yahoo.
  • An operation is the unit of an API method and an API endpoint. For example: GET /{clientID}/smartcampaigns. (See API.)
  • Used in Episerver Campaign. An opt-in method requires recipients to give a sender explicit permission to send them advertising mails.
  • Commerce: A record of a request for goods or services initiated by a customer.
  • Commerce: groups or sub-groups of registered users and customers. You can structure an organization into a tree structure with sub-units. For example, set up your company as a parent level organization and Sales and Marketing, IT/Development, and Operations as organization units.
  • Commerce: Same as organization.
  • Published version of a web page used in an A/B test.
  • P
  • Commerce: a sellable unit that contains variants and/or other packages, with a single price; similar to an SKU because it must be purchased as a whole (such as a computer system).
  • Commerce: A paper slip with order information that is attached to the physical package during the shipping procedure.
  • Generates the output of the web page and controls how the content entered by editors appears to visitors. A page template is always connected to one or more page types. (See page type.)
  • Used by editors when creating content, contains a set of fields (properties) such as page title and main body. A page type must be connected to a page template to display information. (See page template.)
  • Measures the number of page visits.
  • Commerce: Relates a purchase order to a payment plan or other order. When you create a purchase order from a recurring payment plan, the parent order ID is automatically associated with the payment plan ID.
  • A website vistor has gone through some of the form steps but has not reached the final step and has not submitted the form. The entered data is considered partially submitted form data.
  • An organization that specializes in building websites for clients.
  • Commerce: the verification of a money transaction in a website shopping situation. The e-commerce system most often needs a verification for a payment to create the actual purchase order and complete the shopping workflow.
  • Commerce: Payments initiated by the system, used for managing orders.
  • Commerce: Payment Card Industry; an organization providing security standards for merchandizing companies that process, store, or transmit credit card information.
  • Adapt content to customized target groups for a more personalized website experience, such as displaying different content to first time and returning visitors. (See visitor groups.)
  • Commerce: The list used in a warehouse to collect the physical items for a shipping.
  • Commerce: Product information management; a system for managing product information, which is distributed to multiple output sources such as websites, print catalogs, ERP systems, and information to trading partners.
  • Commerce: Used for payment plans; determines the period of time that a payment plan is initiated. Options include: No Cycle, Daily Cycle, Weekly Cycle, Monthly Cycle, Yearly Cycle.
  • Commerce: See Purchase Order
  • Commerce: rules that are executed when a promotion applies. A marketing manager can declare a rule once for the whole site such as "do not allow negative orders."
  • Tracking method that measures and analyzes the click path that site users follow after clicking a link in an email.
  • Commerce: various forms of merchandise that you can display and purchase from the public site, including products, variations/SKUs, bundles, and packages. Also known as a catalog entry.
  • A file made of all products a client sells. Each product contains an image link, title, identifier, URL, price, currencym and optional attributes.
  • Episerver Profile Store tracks and stores data about a visitor to your website. The data in Profile Store can then be analyzed and used for personalization and omnichannel marketing actions.
  • Commerce: A way to apply a discount to products, order totals, or shipping; a marketing tool used to increase sales of certain products or product lines. A promotion is associated with a campaign. In recent Commerce versions, this term is replaced by "discount."
  • The field in a page type where you can enter information such as the title of the page, the author name, or a main body area where text and images are added.
  • Encryption of personal data using combinations of letters or numbers.
  • Punycode is a way to transform Unicode to ASCII used for Internet host names.
  • Commerce: An order that has been registered and paid for. Typically, it has an associated purchase order number.
  • Campaign to submit a push message to mobile devices.
  • The message sent to a user's mobile device.
  • R
  • Episerver Campaign: A recipient list contains information on recipients, such as name and email address, and can be used when creating campaigns, visitor groups and so on.
  • Commerce: Payments initiated by Commerce Manager on a regular cycle, used in a subscription-based scenario.
  • Commerce: A payment returned to a shopper due to a faulty product delivery or other reason.
  • Commerce: lets merchandiser assign items related to current one, to entice shoppers with upsell or cross-sell items; Appears on product's related entries tab.
  • Commerce: manages exchanges and refunds for faulty products.
  • Stands for "recency, frequency, monetary". A customer segmentation technique that uses past purchase behavior to divide customers into groups. Recency (R): Time since last purchase. Frequency (F): Total number of purchases. Monetary value (M): Total monetary value.
  • Utility for editing content of web pages.
  • Stands for "Return On Investment"
  • The parent of all folders in a file system. (Despite being called the root, it is generally found at the top of the structure.)
  • Stands for "RDF Site Summary", also known as Really Simple Syndication, is a standard for distributing information from one website to another. Often used for distributing news feeds.
  • S
  • Commerce: An overview of a site's sales performance over a period of time.
  • Stands for "Secure Copy Protocol". Network protocol for secure data transfer.
  • When a search engine robot crawls the pages of a website, an indexing program analyzes the result and stores a representation of the pages and recent changes in the search index.
  • One or more words that a user enters into a search box to begin a search.
  • The generic term for dividing recipients into relevant groups, in order to send them appropriate content. Episerver Campaign uses Target Groups and Click Profiles for segmentation.
  • Stands for "search engine optimization"; making website content attractive to search engines and, as a result, achieving high rankings in search results.
  • Corresponds to simple address in CMS. Depending on the site setup, it may be used instead of the hierarchical URL when links are rendered in outgoing responses. For incoming requests, the site always responds to the SEO URL, regardless of settings. For more information, see http://world.episerver.com/blogs/Magnus-Rahl/Dates/2013/12/Replace-SEO-URL-generation-in-EPiServer-Commerce-75/.
  • Commerce: a collection of products from a purchase order, ready to be shipped after going through inventory check and other verifications.
  • Commerce: Under Shipping Providers, a specific class that you select (Generic Gateway or Weight/Jurisdiction Gateway).
  • Commerce: Group of jurisdictions (such as, Southwest region); a required field when you configure Shipping Method parameters.
  • Commerce: Define values for region-specific shipping rates; only used when you select the Weight/Jurisdiction Gateway (such as, California).
  • Commerce: A set of information and rules that determine the shipping cost. Displayed on the front-end public site while a customer checks out an item from the shopping cart. The shipping fee is added to the total price of the purchase. A shipping method is mapped to a shipping provider visible to a back-end administrator in Commerce Manager. For example, when a customer picks "Ground Shipping," UPS (or another provider) may fulfill the shipment.
  • Commerce: A shipping provider interacts directly with one or more shipping services, such as USPS, UPS, or FedEX. A shipping provider a class and retrieves price information from its shipping services. A provider can represent a particular service (such as USPS) or a type of shipping situation (such as overnight delivery, determining the lowest costs based on the location of a customer, price by weight, or ground shipping).
  • Commerce: Overview of shipping method, number of orders, and total shipping cost over a period of time.
  • Commerce: Stock keeping unit; corresponds to a purchasable product with specific characteristics. For example, a product line of shirts has individual variations/SKUs for sleeve size, color, and collar size.
  • Episerver feature for sending out one-shot-campaigns, such as a monthly newsletter.
  • Soft bounces occur when emails cannot be delivered due to temporary problems. This can happen, for example, if a recipient's mailbox is full. Mailboxes that reject mailings via soft bounce may be available again at a later date.
  • Variation of a regular mailing where a subset of recipients is "split off". Also called split-run testing, A/B testing or bucket testing. Its purpose is to test various emails against each other to determine which version is best to use as the master mailing.
  • Commerce: Remittance that is divided by either time (such as a subscription) or by different receivers (if you check out a cart with products from more than one seller).
  • Commerce: A shipment that comes from more than one warehouse, or cannot be fulfilled at the same time.
  • Clients that use non-Episerver platforms (for example, Magento or Hybris) with Perform or Reach or other Episerver solutions.
  • Main screen in Episerver Campaign, where the available options are grouped together.
  • a criterion (such as best sellers for conversion, best trending, or abandoned basket products) used to determine when a mail is sent.
  • Stands for "share with your network"
  • T
  • Subset of recipients defined by rules and conditions and a logic relationship between them. For example, all recipients in the United Kingdom.
  • The page that defines the end goal of a conversion path.
  • Commerce: Applies a different tax rate depending on what is being purchased. For example, one rate for general items and another for luxury items.
  • Controlling the number of email messages sent to one ISP or remote server at one time.
  • The top menu appears in the uppermost part of the user interface when logged in. From the top menu you can switch between products and systems integrated with your website. It also displays links to the user guide and user settings, and to a global search. See the User interface topic for further information.
  • Google Analytics: A unique number (UA-XXXXXXX-X) to each website you want to track separately, used by Google to count when someone visits and interacts your website.
  • Commerce: Used to track the shipment of orders.
  • An email triggered by a recipient action (such as an order or purchase) or event (such as an anniversary). It is sent out subsequent to the event.
  • Mechanism that lets you send automated personalized emails via an Email Service Provider (ESP), which are initiated by the the email recipient's on-site actions.
  • Campaign mailings related to an event or special occasion.
  • U
  • Marketing Automation: the number of unique IP addresses that visited this page/URL during a specified period.
  • Stands for "Uniform Resource Locator". Also known as a web address such as http://world.episerver.com.
  • Logs into a website to manage and administer content and products. Types of users include administratator, editor, marketer, merchandiser. Users are commonly employed by the client.
  • V
  • Commerce: a variant or SKU corresponds to a specific product with specific characteristics. For example, a product line of shirts has individual variations/SKUs that include size, color, and collar size.
  • Stands for "value-added tax"; a consumption tax on a product added at the point of sale.
  • Someone who visits a website using a web browser. In most cases, a visitor can use public functions and services but cannot create content and has limited access to community content. In an SEO context, visitor means the number of visits to a URL through channels (external referrers), direct arrivals, and internal links. (See also visitor groups.)
  • Site visitors with something in common, such as age, geographic location, and so on. Used in the personalization feature of Episerver CMS. (See Personalizing Content.)
  • W
  • Stands for "web content management"; system and procedures for managing online content.
  • HTTPS callback for sending event data in real time.
  • Data hub that gathers information from form data through API calls. Information at the data hub can process form data and route information to a specific support center, a customer representative, or other destination.
  • Configurable screen element for displaying information.
  • Stands for "what you see is what you get"
  • X
  • Stands for "extensible markup language"; an open international standard for structuring and transfering data between systems.