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IMPORTANT: Ektron has discontinued new development on its eCommerce module. If you have a license to eCommerce, you will continue to receive support, but if you need to upgrade, contact your account manager for options.
Most eCommerce sites periodically offer coupons to provide discounts to customers, either to attract new business or reward loyalty. Ektron’s eCommerce feature lets you generate coupons with the features such as:
Create coupons in the Workarea by going to Settings > Commerce > Catalog > Coupons. To make it easy to complete the information, the screens are arranged in numbered steps. Subsequent screens are context-sensitive, so that you only see fields that are a logical result of previous decisions.
The following list summarizes the information collected on each screen.
IMPORTANT: The coupon is only valid if a customer selects this currency. So, for example, if you create a coupon for a USD amount, and a customer selects Euros when shopping on your site, the coupon is not accepted. To work around this restriction, create a coupon for every applicable currency.
The discount screen displayed depends on the discount type selected in the first screen: amount or percentage. If an amount discount was selected, enter the coupon’s discount amount.
If the coupon amount exceeds the sum of all items to which it is applied, it is reduced to the sum of the items. For example, a coupon amount is $10.00 and applies to the least expensive item. If that item is $3.00, the amount changes to $3.00.
If a percentage discount was selected:
IMPORTANT: If you select All accepted items, Most expensive accepted item, or Least expensive accepted item, you must identify accepted items on the Items tab. If you do not, the coupon is effectively inactive.
You cannot apply a cart-level coupon to a subscription product. However, you can apply an item-level coupon to a subscription product. (An an item-level coupon is one that applies to all accepted items, or the most or least expensive item.) See also: Creating a Subscription.
Customers can use only coupons with subscription items that have a sale price and are set to recurring billing. See also: Creating a Subscription.
Customers can apply only an item-level coupon to a subscription product. (An an item-level coupon is one that applies to all accepted items, or the most or least expensive item.) See also: Select an Apply Coupon to setting:Entire cart—coupon applies to all items in cartAll accepted items—coupon applies all accepted items in cart. Most expensive accepted item—coupon applies to most expensive accepted item in the cart.Least expensive accepted item— coupon applies to least expensive accepted item in the cart.IMPORTANT: If you select All accepted items, Most expensive accepted item, or Least expensive accepted item, you must identify accepted items on the Items tab. If you do not, the coupon is effectively inactive.You cannot apply a cart-level coupon to a subscription product. However, you can apply an item-level coupon to a subscription product. (An an item-level coupon is one that applies to all accepted items, or the most or least expensive item.) See also: Creating a Subscription.
If you do not check this box, the discount would be $1.00, regardless of the quantity of an item purchased. This field is only available for an amount based coupon.
For example, you enter a Start Date of January 1, 2013 and an End Date of December 31, 2013. If a customer inserts this coupon on February 9, 2014, the customer is informed the coupon is not valid.
The Coupon Scope screen’s Apply Coupon to field must be set to one of the following:
Use this screen to identify items to which this coupon applies. If Entire Shopping Cart was selected, the following message appears: This coupon is accepted for all items.
IMPORTANT: Item-level coupon types apply only to items selected on this screen. If a customer orders a catalog entry that’s not defined on this screen, an item-level coupon does not apply to the item.
For example, you create a coupon worth 10% off any digital camera. The coupon is only applicable if a digital camera is in the shopping cart. Typically, the email or announcement that describes the coupon includes item restrictions. The discount is applied to each accepted item in the cart. For example, a coupon provides a 10% savings on items 1, 3, and 5 but not 2 and 4 because 2 and 4 are not on the accepted items list.
There are 3 ways to select items for the Include or Exclude list:
NOTE: If you choose a parent catalog, its child catalogs are not selected. Only products in the parent catalog are eligible for the coupon.
If you want to select a parent catalog and its child catalogs, first select the child catalogs. Then, navigate to the parent catalog and select it.
You can both include and exclude using any of the criteria listed above. If any product appears on both lists, it is excluded from coupon eligibility.
So for example, one of your folders contains 500 digital cameras that your site offers. You want the coupon to apply all but a few cameras.
On the Include tab, select the cameras folder. Then, use the Exclude tab to select the few cameras to which the coupon does not apply. In this way, you can easily select the majority of items but exclude a few.
If a coupon is applied to an order, you cannot delete it but you can disable it.
To delete a coupon that is not applied to an order:
If the coupon cannot be deleted, it remains on the main Coupons screen and No appears in the Enabled field. This coupon can no longer be used.
When the coupon’s status is Disabled, customers can no longer apply it to an order. Coupons can be disabled automatically (according to a schedule) or manually.
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