Creating User-Friendly URLs with Aliasing

Ektron’s URLUniversal Resource Locator aliasing makes it easy to create descriptive, meaningful and SEOSearch Engine Optimization; improving the visibility of search results.-friendly URL aliases consistently, maximizing your website’s placement in search results. Use of words and phrases that actually define the page increases an aliases’ search engine rankings. If you follow a pattern, you can scale your aliases across your sites as they grow. Search engines find URL aliases generated by Ektron. Ektron caches aliases to improve performance of your site.

If you have a static website (for example, all HTML pages) that is indexed in a search engine, create aliases for your site and retain complete content management without affecting your search engine ranking.

If you have a PHP"PHP: Hypertext Preprocessor" is a widely-used Open Source general-purpose scripting language especially suited for Web development and can be embedded into HTML. Its syntax draws upon C, Java, and Perl, and is easy to learn. Its main goal is to allow web developers to write dynamically generated web pages quickly, but you can do much more with PHP. (Source: site, alias PHP pages and use the same query string names to pass needed information to the new .aspx pages.

NOTE: Query strings appended to an aliased page pass to the .aspx page and may be used if necessary.

Existing sites migrate easily to Ektron, adopting the new aliasing scheme. Aliasing keeps old links valid and you do not have to make changes to web.config. When URL aliasing is configured and enabled, content inherits the new aliasing structure.

The following link, Creating User-friendly URLs with Aliasing, is a video that explains the various types of URL aliases.