Web Traffic Analytics

By analyzing the user traffic coming to and interacting with your site, you can better understand key elements of your Web presence. Traditional Web analytics packages help you understand where your traffic is coming from, when the traffic is occurring (including high and low points) and what pages users are interacting with. But this information is often isolated from the Web content and is, therefore, lacking the context needed to take advantage of it.

Ektron has a fully-developed, Web traffic analytics provider model. By hooking into best-of-breed analytics software, like Google Analytics, your Web site’s information is integrated into Ektron's Workarea and so is at your fingertips as you use it to optimize the site experience.

Analytics can help you

determine the popularity of areas of your site

examine click-through rates on your calls to action

analyze site structure and navigation

obtain key information about your site visitors

This information is essential to optimizing your site’s content. Its seamless integration into Ektron lets you fully leverage the data.

This section also contains the following topics.