Ektron Reference |
Adobe's SiteCatalyst® (formerly known as Omniture) provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalysthelps marketers quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. (source: http://www.omniture.com/en/products/online_analytics/sitecatalyst)
sitecatalyst.ascx
.site root\Workarea\Analytics\template\sitecatalyst.ascx.
<%@ Control Language="C#" AutoEventWireup="true" CodeFile="sitecatalyst.ascx.cs" Inherits="Analytics_Template_SiteCatalyst" EnableTheming="false" EnableViewState="false" %>false" %>
sitecatalyst.ascx
, below the line shown above.sitecatalyst.ascx
.s_code.js
file to Workarea folder.s_code.js
file to site root\workarea\analytics\template
. You may be prompted to confirm that you are overwriting a file of that name already in the folder.web.config
file.NOTE: Your SiteCatalystWeb Services Username and Shared Secret. To obtain, log in to Adobe Online Marketing Suite and click Admin > Admin Console > Company > Company Home > Web Services.
siteroot/web.config
file.<add name="SiteCatalyst"
.C:\Program Files\Ektron\CMS400v8x\Utilities
\EncryptEmailPassword.exe
.www.example.com
.https://api-sbx1.omniture.com/admin/1.2/rest/
.You can access site-level SiteCatalyst reports from within the Ektron Workarea by selecting Reports > Traffic Analytics > SiteCatalyst.
NOTE: The descriptions were adapted from SiteCatalyst Analytics Help Center (https://sitecatalyst-sbx1.omniture.com/sc14/reports/index.html). Check that site for additional details on the reports.
Displays the number of times your Web site pages were viewed for the selected time period (hour, day, week, month, quarter or year). This report lets you track page views for each individual page on your site, as well as an aggregate of page views for your Web site as a whole.
Displays the number of visits made to your Web site during the selected time period.
Shows the number of unique visitors to your site for a selected daily time frame. A unique visitor is counted the first time he/she visits your site within the selected time frame. If a visitor returns again to your site, they are not counted as a unique user again until the selected time frame has passed.
Reveals the length of time visitors spend viewing your site as a whole during each visit. It also has an Average Time Spent on Site statistic that shows the average time that was spent viewing your site, taken across all visitors.
Ranks pages on your site based on those that receive the most traffic.
Shows the areas of your site that were visited most by your site customers. Site Sections could include (but are not limited to) groups of products, similar to Categories. Data for the Conversion Site Sections report is imported from the Site Section report in the Traffic group, which receives its information from the channel variable in the SiteCatalyst tracking code. You can use this report to identify the greatest impact on site statistics from items in varying site sections.
SiteCatalyst lets you group pages together that are being hosted by a particular server. For example, if you have a Web site that is hosted on two different servers, you may want to see if one server is serving more impressions than the other server. This report lists all of the servers of your Web site that are being tracked by SiteCatalyst and tells you which servers are being accessed the most.
Shows links that your visitors click to leave your site and go to another site. Exit links are those links that take your visitor to another site. Most common examples of exit links are links to partners, affiliates, and so on.
Shows links your site visitors prefer, helping you better understand the navigation patterns within your site.
Displays files that have been downloaded from your Web site. These files can be any type of document you wish to track, including user manuals, presentations, audio, or video files. This report requires that link tracking code to be installed on the site you are tracking.
Lists the number of times a Page Not Found (404- error) page appears to your site visitors and lists the URLs of the pages that were not found.
Shows the number of times individual pages were reloaded by page visitors.
Identifies the depth at which each page within your site is visited. Depth for a page is measured by counting the number of pages viewed before that page. So, if your "About Us" page is the third page visited by a given visitor, its depth for that visit is 3. You can use this report to identify which pages compel your visitors to travel the deepest into your site and to optimize content and navigation to make key content more accessible.
Displays the length of time that visitors browse individual pages in your site. The time spent is divided into 10 categories: less than 15 seconds, 15-30 seconds, 30-60 seconds, 1-3 minutes, 3-5 minutes, 5-10 minutes, 10-15 minutes, 15-20 minutes, 20-30 minutes and greater than 30 minutes.
Shows, by percentage and total visits, which pages on your site are the first ones seen by new visitors.
Shows the first page viewed of the first-ever visit to your site. Each user is counted only once unless they delete their cookies or are not being tracked with cookie
Displays a breakdown of each search keyword that has been used to find your site. You can sort this list by page views or search keywords by clicking the column title above the listing. Click on the blue magnifying glass next to each search keyword to see the actual search results screens where your site was listed.
Search engines—All, Paid, Natural
Helps you learn which search engines people are using to find your Web page. The graph shows you the percentage breakdown of the search engines that have been used to find your site.
Shows the results pages on which your site links were located in the user's searches that were performed. For example, a user who came to your site from a search engine may have seen you on the third of one hundred pages of results. This can help you quickly see and optimize search engine efforts. Data for this report may be viewed for all but the 'Hourly' time period.
Shows the domains that referred the customers that most impacted your site's Success Metrics. Referrers fall into 2 main categories: Domains and URLs. Domains refer to the domain name, and appear as the base domain without the query string or subdirectories attached. URLs include the base domain name, as well as any query strings or subdirectories.
Shows the original referrers that produced the customers on your site. Customers can visit your site multiple times, and have a different referrer for each visit. This report shows how they were referred the first time they arrived at your site. This can help you see if they continued to use the same referrer and view patterns in how customers are referred to your site. You can view the number of visitors generated by an original referrer or discover how much revenue each original referrer was responsible for producing.
Shows the number of visitors who returned to your site within one of the following categories (representing the time lapse between visits): less than 1 day, 1-3 days, 3-7 days, 8-14 days, 14 days to 1 month and longer than 1 month.
Provides another method for gauging visitor loyalty by displaying the visit number for each visitor that comes to your site.
Geosegmentation
Technology
Ektron Documentation at www.ektron.com
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Ektron 8.5
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