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Ektron Developer Reference
SEO (Search Engine Optimization)
The server control analyzes your website for W3C compliance, what information Google has about the page, Alexa rankings, image alt text, keyword density, and metadata. SEO lets you know how (and if) you have set these values.
The Search Engine Optimization (SEO) control appears as an image on any template or master page on which you drop it.
You also can access the SEO report by clicking the Web Site Content menu then choosing View Page Activity.
When you are logged in and click the image, you see a detailed report of how search engines evaluate the page. For example, the report runs the page through a W3C validation site, or displays how search engines evaluate the page's text.
Inserting SEO in a website
Inserting SEO in a Website
- Within Visual Studio, open your website.
- Open a master page or template on which to place the SEO control.
- Open Solution Explorer, and your website within it.
- Open the Workarea then the SEO folder.
- Drag the SEO control (
seo_w3c.ascx) onto an area of the page.
- Save the page.
Viewing a Web page's SEO report
Viewing a Web Page's SEO Report
Only logged-in Ektron or Membership users can see the SEO control.The following list summarizes the information on the SEO Report.
- SEO—Compares viewed page against a basic SEO checklist, such as if keywords are included, language and charset values, and so on.
- Google—Information that search engines have about your page, including pages that link to it, indexed pages on the site and what the page looks like on a mobile device.
- W3C—Validates Web page for markup and CSS compliance, and also checks for broken links and the ability of the page to be displayed on mobile devices. By having correct markup that conforms to HTML or XHTML standards, search engines will detect words and phrases correctly, a key element in SEO. Correct markup also ensures that search engine spiders can easily understand the content and navigation on the page. Proper code will make it easier for spiders to parse as expected and digest the content for organic search engines.
- Alexa—Alexa is a leader in providing insight on the overall ranking of your website on the Internet. Alexa overview, traffic, related and linked-to sites.
- Images—To ensure SEO and compliance, all images on your pages should contain alt tags. This enables searching of the images (since engines cannot read the contents of an image). In addition, alt tags must be used for compliance. This tab identifies all images and their alt tags.
- Text—A keyword density analysis report displays text graphically in much the same way that organic search engines see your page. Web pages that are content rich typically yield higher search engine rankings than pages that are mainly images or multimedia based. This report displays words, two-word phrases and 3-word phrases in a cloud format, revealing words and phrases that show up most often on the page. This information helps you to optimize your content and reach your target audience.
- Meta—The page's metadata
- Misc—Additional search information
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