Deep Analytics

Deep Analytics is a report suite that you can configure to measure the success of your campaignsAll elements of a Smart Campaign or Marketing Automation. This includes the complete structure, including all nodes, edges and their relationship with each other, as created in Episerver Campaign. and evaluate mailings in detail. Select measures and group them by time period, recipient segment, click profileClick profiling allows target groups to be generated quickly and easily. Click profiles work in a similar way to assigning keywords (tags). For example, email recipients who frequently click on Blu-ray offers are segmented via a click profile then supplied with targeted and highly relevant information., and other factors.

To start Deep Analytics, open the start menu > Analytics > Deep Analytics. The introduction page appears initially, containing hints about Deep Analytics reports and links to the introduction video and online help.

Manage reports and report templates in the Overview window. It shows report templates on the upper section, and executed reports in the lower section.

Tip:  Up-to-date data

When you execute a Deep Analytics report, it aggregates up-to-date data. The report's measures may vary slightly from those in the mailing overview, because the data is not aggregated at each request, but in fixed chronological intervals.

Benefits of Deep Analytics

Tip:  Pivot tables in Excel

Excel-based pivot tables support easy data preparation and visualization – enabling fast monitoring of performance figures. Large amounts of data can be reduced to a manageable level to aid the analysis. Contact customer support if you need help creating pivot tables or their visualization.