Visitor groups

Visitor groupsSite visitors with something in common, such as age, geographic location, and so on. Used in the personalization feature of Episerver CMS. (See Personalizing Content.) is one way of working with personalization in Episerver, using built-in functionality. You can, for example, design a product banner specifically for first-time visitorsSomeone who visits a website using a web browser. In most cases, a visitor can use public functions and services but cannot create content and has limited access to community content. In an SEO context, visitor means the number of visits to a URL through channels (external referrers), direct arrivals, and internal links. (See also visitor groups.), or for visitors from a geographic region or market.

You can create your own visitor groups using a set of visitor group criteria. Visitor groups must first be created to become available for selection when applying personalization. There are numerous visitor group criteria available across the Episerver platform; see Administering visitor groups.

Personalization with visitor groups

In Episerver CMS you can personalize any type of content in the rich-text editor and in a content area. Personalize part of a text, an image, or a block in the CMS rich-text editor, or personalize an image, a block or a page in a content area, if you have these in your web pages.

If you have multiple visitor groups, a visitor may match more than one visitor group. You then can use personalization groups to group content to avoid displaying the same content twice, and display fallback content to visitors who match no visitor groups.

The preview option in the top menu lets you preview the personalized content as the different visitor groups will see it, before publishing.

Applying personalization

In the rich-text editor

In Episerver CMS, open the page for editing, and select the content you want to personalize in the editor area.
Click Personalized Content in the editor toolbar.
Select one or more visitor groups from the list.
Preview the personalized content to verify the result. To do this, click > .

In the content area

Open the page for editing, and select the content you want to personalize in the content area.
Select Personalize from the context menu.
Select one or more visitor groups from the list.
Preview the personalized content to verify the result. To do this, click > .

Editing and removing personalization settings

In the rich-text editor

Click edit for the personalized content, and update the personalization settings, or select Remove Personalization.

In the content area

Expand the desired Personalized Group section and click the desired visitor group link to edit the settings. To exclude content from personalizationAdapt content to customized target groups for a more personalized website experience, such as displaying different content to first time and returning visitors. (See visitor groups.), drag it outside the group, or select Move Outside Group in the context menu.

Example: displaying content to multiple visitor groups with fallback

You want to display specific price information to visitors from the UK and US, and other price information to visitors from other countries. To avoid displaying price information twice for visitors from the UK and US, you need to use a personalization group for fallback content.

The order in which the personalized content is placed within a personalization group does not matter, but placing the fallback content at the end makes it easier to follow the personalization flow.

In the rich-text editor

Select the fallbackthe default action if no criteria is met; without a fallback, no action occurs. price information text and personalize it without selecting a visitor group. Instead create a Pricing personalization group and apply this.

Image: Pricing personalization group

Personalize the price information texts for the UK and US visitor groups, and also include them in the "Pricing" personalization group. The personalization group appears to the right.

Image: Personalize information for visitor groups

Now the personalization for this content is matched within the same personalization group.

In the content area

This example shows pricing information as individual blocks, and the Default pricing is the fallback content displayed to visitors from other countries than the UK and US. Select Personalization in the context menu for a block to create a personalization group, and drag the other blocks into the group.

Image: Pricing information as individual blocks

Personalize each block within the group by applying the appropriate visitor group. Use the Everyone option to display the fallback content displayed to visitors not matching any visitor group.

Image: Personalize blocks

Providing access to content using visitor groups

Administrators can also grant access to specific content using visitor groups. For example, the administrator can make a page or a block accessible only to visitors from the UK, by providing access for the UK visitors visitor group; see Access rights.

Monitoring visitor group activities

You can monitor visitor group activities by following the number of visits to personalized content. The result appears using the visitor groups statistics gadgetSmall application component that is responsible for its own rendering and behavior, accessible from the dashboard or the panes in the Episerver user interface. A gadget can contain functionality that you can use within the gadget interface or link away to other products integrated in Episerver (for example, a direct link to CMS / Pages where you can use the classic editing view features). on the Episerver dashboard; see Gadgets.

Image: Add Visitor Group Statistics gadget

Personalizing Commerce content

If you have Episerver Commerce installed, there are additional visitor group criteria available specific for e-commerce scenarios. See Commerce-specific criteria.

Personalization using add-ons

You can also work with content personalization through marketing automation connectors, if you have for example Marketo installed on your website. See examples in the following.

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