CRM integrations

The Episerver Campaign CRM integrations lets you manage campaigns and select leads and contacts as in your CRM system, and work with mailing creation and dispatch in Episerver Campaign. You can send personalized content and measure campaign performance directly in CRM, and based on the data, design multistage and re-mailing campaigns.

See the CRM Guide for an introduction to working with Episerver Campaign and CRM systems.

CRM systems

Theme	Integration	Microsoft Dynamics CRM	Salesforce	SAP
DOIA practice in which a recipient consents to receiving email from the sender before any promotional email is sent. Recipients receive an email with a double opt-in link, which they must click to confirm their interest. Round-Trip	Automatic synchronization of unsubscribes	✓	✓	✓
	Send DOI	✓	✘	✘
	Import DOI	✓	✓	✘
	Multiple DOI per entity	✓	✓	✓
	Flexible DOI mapping — Multi client mapping	✓	✓	✓
Campaigns	Selections in CRM	✓	✓	✘
	Start campaign	✓	✓	✘
	Assign Episerver Campaign reactions	✓	✓	✘
	Transmission of custom fields	✓	✓	✓
Recipients	Synchronization of recipient lists	✓	✓	✓
	Use Marketing Automation	✓	✓	✓
	Use Smart Campaigns functions	✓	✓	✓
	Custom fields	✓	✓	✓
Admin	Flexible client mapping	✓	✓	✓
	Scalability	✓	✓	✓
	Support newest versions	✓	✓	✓
	Full featured admin interface	✓	✓	✘
Messaging	Send transactional-mails	✓	✘	✘
	Omni-channel support (E-Mail, SMS, Mobile PushThe message sent to a user's mobile device.)	✓	✓	✓
	Bounce management	✓	✓	✓
Platform specific	Support PersonAccounts (Salesforce)	✘	✓	✘
	Support B2B und B2C (SAP CRM)	✘	✘	✓
	Support managed packages	✓	✘	✘