Optimizing and personalizing search results
Episerver's Digital Experience Cloud includes Episerver Find, which provides advanced search features.Personalized Find uses the personalization service to track visitor behavior then deploy that information to personalize search results, such as products with a user's favorite brand or color.
In addition, Episerver Find provides optimization features that enable you to promote selected content and add related queries and synonyms. You can also modify search results by including content from external websites. Developers can create advanced search facets and filtering, and dynamic landing pages whose content is based on search queries.
Example scenarios
The following examples show how to work with Episerver Find and Personalized Find.
- Analyzing search statistics to identify potential search optimization actions.
- Manually optimizing search results through Episerver Find, or through content improvements.
- Including external content in search results.
- Setting up personalized search to provide a targeted search experience for visitors.
Analyzing search statistics
Use Episerver Find's Statistics View to monitor search activities for a day, week, month, or year. Use that information to decide if search optimization actions are needed.
Manually optimizing search results
Analyze the statistics to decide on optimization actions. In addition to updating content to improve search results, you can work with search optimization in Episerver Find. As examples: promote selected content as best bets, add suggestions as related queries, or add synonyms for similar search phrases. You can also manipulate search results through the weighting of content properties.
Including external content in search results
To have your search include results from external websites, add connectors.
Setting up personalized search
Personalization is based on tracking site visitor behavior, such as search phrases submitted and pages clicked. If your solution includes Personalized Find, visitor actions are tracked and processed. Based on this data, search results can be ordered in an optimal way for each visitor.
In this topic
Sorry about that
Why wasn't this helpful? (check all that apply)
Please tell us more!
Send an email to our authors to leave your feedback so that we can improve the information.
Thanks for your feedback.
Great!
Thanks for taking the time to give us some feedback.