Analytics
This section describes Episerver Campaign’s analysis tools to gather statistics after dispatch, or check and optimize your mailings before you send them. If you want to use third-party analysis tools, see Web analytics integrations.
- Performance Dashboard (Beta). Create a graphical overview of your marketing activities.
- Deep Analytics. Create cross-client analyses with more than 30 measurement variables.
- Reports. Analyze mailing statistics.
- Live Analytics. Create RFMA customer segmentation technique that uses past purchase behavior to divide customers into groups. RECENCY (R): Time since last purchase. FREQUENCY (F): Total number of purchases. MONETARY VALUE (M): Total monetary value. analyses.
- Pre-Check for deliverability. Check displays and links with the most important providers before dispatch.
- Post-click tracking. Analyze actions of recipients on your website.
- Visual link analysis. Graphically display link clicks.
- Visual link analysis of post-clicks. Graphically display sales volume and number of orders generated via a link.
- Attention analysis. Create heat maps.
- Activity overview. Display marketing activities within a defined period.
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