Campaigns (Legacy)

The marketing system provides a new Campaigns user interface, in addition to the legacy campaign system, for managing campaigns and discounts.

A campaignCommerce: a set of related components and activities used for promotions. A campaign organizes marketing activity and is associated with discounts (promotions), customer segments, and markets. is the first step in deploying targeted marketing efforts on your e-commerce website, and provides a way to organize marketing activities.

• Discounts (promotions) must be associated with campaigns.
• You can also connect a campaign to customer segments for targeted marketing purposes. For example, you can create a seasonal campaign of promotions targeted for the Spring season.
• You can restrict a campaign and promotionCommerce: A way to apply a discount to products, order totals, or shipping; a marketing tool used to increase sales of certain products or product lines. A promotion is associated with a campaign. In recent Commerce versions, this term is replaced by "discount." to specific markets to serve local needs without discounting a product world-wide.