Episerver Commerce lets you create and deploy a flexible e-commerce website, combining powerful content management and display with advanced back-end online store management.
See Getting started for information on how to log in, access features and work with the Episerver user interface.
Catalogs and products
Manage catalogCommerce: a top-level container for catalog entries such as categories, products, and variants (SKUs).s, product categories and productCommerce: various forms of merchandise that you can display and purchase from the public site, including products, variations/SKUs, bundles, packages and dynamic packages.s. Catalogs are independent from each another. See Catalog features.
- Structure and organize catalogs into categories, products, SKUStock Keeping Unit; corresponds to a specific type of product with specific characteristics. For example, a product line of shirts have individual variations/SKUs that include size, color, and collar size.s, bundleCommerce: a collection of variations and SKUs that let customers purchase two or more items at once.s, packageCommerce: a unit that contains multiple products or variants, with a single unique pricing for the entire package; comparable to an individual SKU because the package item must be purchased as a whole (such as a computer system).s and dynamic packages.
- Add new products and change the structure of a catalog.
- Add or modify a product in one location and it automatically updates across all of your e-commerce websites and channels.
- Run multiple catalogs in parallel on the same platform.
- Associate and recommend related products to increase your up-sell and cross-sell opportunities.
The Orders subsystem is where you monitor, track, change or create new orders, ship out items, ship to multiple addresses, and create returns or exchanges.
- Create purchase orders with split paymentRemittance that is divided by either time (such as for a subscription) or by different receivers (if you checkout a cart with products from more than one seller).s, split shipmentA shipment that comes from more than one warehouse, or cannot be fulfilled at the same time., split shipping addresses, and other options.
- Create recurring paymentPayments that are initiated by Commerce Manager on a regular cycle, used in a subscription-based scenario.s and process them automatically.
- Create a one-page checkoutThe process of buying one or more products in a webshop including shipping and billing addresses, shipping methods, and payments. or let customers make a purchase without registering on your site.
- Episerver Commerce supports paymentCommerce: the verification of a money transaction in a website shopping situation. The e-commerce system most often needs a verification for a payment to create the actual purchase order and complete the shopping workflow. types, currencies, and shipping options—including tax and shipping calculations that automatically show your customers their costs, including duty and taxes—so you can expand your business into new markets.
Episerver Commerce automates your merchandising, so you can bring more targeted visitors to your website and turn them into customers.
- Get detailed information about your visitors and their buying patterns, and monitor your e-commerce website to see how much a customer has spent over time and how often they return to your site.
- Learn what visitors are looking for and what products are the most popular.
- Create targeted content through personalization. Episerver Commerce lets you define personalizationAdapt content to customized target groups for a more personalized website experience, such as displaying different content to first time and returning visitors. (See visitor groups.) criteria such as the number of orders and amount spent within a defined period, along with customer buying intention for a specific product type or categoryCMS: a built-in Episerver property, you apply a category to content, but you need to build the functionality to display the filtered results. Commerce: a category is a grouping of purchasable products. (Same as node.).
- Create product landing pages by uploading content and drop it into place. Using shared blocks automatically updates content throughout your entire site.
You can store customer records and track orders that are placed across multiple websites. See Customer management.
- Access shopping cartA collection of products selected by a website shopper, with the intention of completing a buying procedure. Also called shopping cart or basket.s and wish lists to see what your customers want.
- Manage internal users, customers, partners and organizationCommerce: groups or sub-groups of registered users and customers. You can structure an organization into a tree structure with sub-units. For example, set up your company as a parent level organization and Sales and Marketing, IT/Development, and Operations as organization units.s through the same interface. Generally, only your team of internal users have access to the administrative parts, and have varying access to the subsystems and menu items within each system.
Pricing and promotions
You have control over promotions, from developing custom discounts to deciding when the campaign should go live.
- Manage promotions from the Marketing subsystem.
- Choose a preset promotion or create a custom campaignCommerce: a set of related components and activities used for promotions. A campaign organizes marketing activity and is associated with discounts (promotions), customer segments, and markets. of your own, managed without the need for web development.
- Create your own promotionA way to apply a discount to the products, order totals, or shipping; a marketing tool used to increase sales of certain products or product lines. A promotion is associated with a campaign.s or use built-in ones such as Buy N of product X and get a discount or Buy N of product X and get one free.
- Create a promotion that is visible prior to checkoutThe process of buying one or more products in a webshop including shipping and billing addresses, shipping methods, and payments. or configure a promotion that displays during checkout.
- Apply a shipping cost discountA value that is subtracted from the list price..
- Develop custom campaigns and pricing based on sales seasons or regions. Episerver Commerce automatically shows your customers targeted promotions based on their industry, interests, demographics or any other data. The built-in pricing and information rules include volume pricing, tiered pricing and pricing for specific customer groups.
Multi-site and language features
Create and deploy two or more localized e-commerce websites on a single Episerver Commerce platform.
- Control your product catalogs, customer data and local market data in a unified web interface.
- Manage your content, products and regional settings for multiple markets with globalization support.
- Service international customers with multiple language, payment, shipping, tax and currency options. For example, you can create custom promotions for specific markets to further drive sales, or enable regional origin or drop shipping to better support international operations.
Create content in one place and share and distribute it to multiple channels, such as mobile, social, e-mail, and on the e-commerce website.
- Create targeted campaigns by offering a special promotion code to anyone who likes your Facebook page or scans a QR code in a mobile campaign.
- Add new channels for future use.
Episerver Commerce gives you total control over who can access your e-commerce website back-end so that only authorized users can modify your website or view customer data.
- Configure access rights for users, user groups and functions. Episerver Commerce has roles for managing store procedures and website content and files.
- Create access based on personalization and visitor groups using virtual roles.
- Set up your own roles.
Marketers and merchandisers work from the editorial interface to create and update content.
- Create a campaignCommerce: a set of related components and activities used for promotions. A campaign organizes marketing activity and is associated with discounts (promotions), customer segments, and markets. or a landing pageThe original web page or any of the unpublished variation pages on which the visitor first reaches in an A/B test. and edit product content in the product catalog.
- Create news or an article with content related to the products in your online store.
- Drag and drop content blockShared and reusable content - such as an image banner, a page listing, or a video, - that you can insert into a page. (See Assets.)s or pages into the content area of another web page to create dynamic websites putting important content in focus.
Administration and configuration
You can manage e-commerce administrative and configuration tasks.
- Set up shipping and payment gateways, default language, currency, units, tax configuration, and search.
- Manage common website administrative tasks such as setting access rights for web pages in the page tree and block folder structure, management of scheduled jobs, and language settings.