Overview of Mail
This document shows how to create and configure MailA personalization feature that incorporates personalized product recommendations into dynamically-generated email. recommendations widgetsA block of recommendations on a web page or in an email message. and generate the HTML links to insert into your Mail campaignsPersonalization (Reach): Describes the rules for sending email that share a strategy and time frame while marketing a product or service.. Mail enriches a campaign by adding personalized product suggestions to the email template. Also, marketers can construct the entire email around personalized product suggestions for the ultimate 1-to-1 email communication. Mail dramatically increases click-through-rates and engagement to drive more revenue through the email channel.
Each Mail recipient gets dynamically generated, personalized product recommendations that are based on individual browsing behavior of the visitorSomeone who visits a website using a web browser. In most cases, a visitor can use public functions and services but cannot create content and has limited access to community content. In an SEO context, visitor means the number of visits to a URL through channels (external referrers), direct arrivals, and internal links. (See also visitor groups.) on your website. So, each recipeint gets personalized product suggestions that are relevant to the individual.
Use Mail in any type of email campaign: in marketing campaigns, and in transactional and automated triggered emails such as abandoned basket, welcome messages, order confirmation, order dispatched messages, and so on.
Configuring Mail is simple with numerous options for strategy, filter, and fine-tuning. The Mail tool is completely ESPemail service provider-agnostic and there is no complex integration required.
Episerver tracking and Mail assign a unique Customer User ID (CUIDCustomer User ID) to any device the visitor is using to connect to your website. When a visitor identifies him- or herself on the site—by logging in, placing an order, or otherwise providing an email address, or by clicking a Mail product recommendation in an email they received—Episerver automatically converts the CUID into a KUID (Known User ID), linking behavior tracked on the device to the user's email address. This enables instant delivery of product suggestions according to specified strategies, and the visitor's behavior.
If a visitor connects on another device, Episerver automatically connects the different CUIDs to a single KUID associated with that email address. In this way, personalization works consistently across the devices with which a visitor engages.
Mail product recommendations are delivered at the point of opening the email as two images:
- The actual product image from your own image library.
- The product information image, which shows text, such as the product title and price.
Just add Episerver HTML links to your campaign that generate the images within the campaign.
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