Episerver Insight

Episerver Insight is part of the Episerver Digital Experience platform. It requires a specific installation and license. Contact your system administrator to find out more.See Episerver World for technical information.

Episerver Insight is a user interface for viewing and filtering visitor profiles, and creating customer segments that you can use in your omnichannel marketing campaigns. The Insight information is based on tracking of online visitor behavior, such as viewing content, or products on an e-commerce site.

You can access Episerver Insight via the global menu in Episerver CMS, or Episerver Campaign start menuMain screen in Episerver Campaign, where the available options are grouped together. > Analytics > Episerver Insight.

Episerver Insight lets you view and use profile data in the following ways:

  • Viewing profiles. Displays a list of visitors that have viewed your site.
    • Filters let you display profiles based on selected criteria.
    • An individual profile view shows detailed information such as name, email, company, country of origin (based on the visitor's IP address), the time of the last visit to the site, and so on.
  • Creating segments. Create user segments from the profile list.
    • Each segment is an extract of profiles that match the criteria that you have set up for the segment.
    • You can use segments as criteria when you create visitor groups in Episerver CMS.