A marketing campaign is a coordinated series of steps, events and associated content, with the goal to achieve a particular result. Typically, a campaign includes promotion of products, and sending campaign messages in various communication channels.
With Episerver you can create, plan and execute a campaign for multiple channels in one place, and coordinate large volumes of personalized messages. When the campaign is running, you can track your campaign’s performance and analyze the results. You have access to an entire set of marketing tools available from the same familiar user interface.
Managing campaign content
Create your landing pages and craft the marketing message in Episerver CMS. To create a landing page with campaign content, you simply drag and drop your text, images, video, and products right onto the page. You can use visitor groups to personalize content as desired.
Review and publish campaign items
Collaborate with your colleagues to review and adjust the message before going live. Use the Projects feature to get an overview of all campaign items, and add your review comments. Use Content Approvals for the final review and approval, and publish all campaign items simultaneously, or schedule a desired publishing time.
Optimize campaign content
When the campaign is running, you will want to know what content and channels are performing best, and use customer insights to make the campaign increasingly effective. Use A/B testing to create and test variations of, for example, pages, images and blocks, to decide which one creates the desired conversions. Self-Optimized Block is an add-on that randomly displays a block variant to visitors. The variant that generates the most conversions is the one that is automatically displayed the most over time.
See the CMS section of the user guide.
Product campaign discounts
Note: Episerver Commerce is part of the Episerver Digital Experience platform. It requires a specific installation and license. Contact your system administrator to find out more.
If you have Episerver Commerce on your website, you can create discounts for desired product catalog items that will be associated with a campaign. Set the availability dates for the discounts matching the availability of your campaign.
See the Commerce section of the user guide.
Note: Episerver Campaign is part of the Episerver Digital Experience platform. It is delivered as a service, and requires specific license keys and setup. After service onboarding, you can access it from your web browser.
With Episerver Campaign, you can orchestrate multichannel campaigns from a single screen, and send triggered emails based on real-time behavior. You can coordinate and segment large volumes of messages, including personalized product recommendations.
See the Campaign section of the user guide.
See below for additional marketing and campaign-related tools to support your campaign management.
Note: Add-ons extend the Episerver Digital Experience platform. Add-ons require separate installations, and some also require a specific license. See each add-on for details, or contact your system administrator to find out more.
Promote your campaign in social media
With Episerver Social Reach, you can use social media, like Facebook and Twitter, to send messages and promote a campaign, to drive traffic and increase conversion rates.
Send personalized emails
Episerver Connect for Marketing Automation lets marketers automate activities based on the behavior of website visitors. You can track visitor behavior, collect profile data, and create personalized newsletters in email marketing using visitor groups. There are several marketing automation connectors available for Episerver.
Add the Google Analytics for Episerver add-on to the edit view to see and analyze traffic data for your campaign landing page, providing insights right at your fingertips. The Episerver Live Monitor add-on displays real-time animation of traffic to your website, so you can monitor and adapt your immediate marketing response.
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