Link tracking is the most important tool for measuring the performance of campaigns and creating customized remailings. Click profilingClick profiling allows target groups to be generated quickly and easily. Click profiles work in a similar way to assigning keywords (tags). For example, email recipients who frequently click on Blu-ray offers are segmented via a click profile then supplied with targeted and highly relevant information. creates target groupsSubset of recipients defined by rules and conditions and a logic relationship between them. For example, all recipients in the United Kingdom. and allows reports to be generated. The clicks users make are the basis of click profiling. For example, email recipients who frequently click Blu-ray offers can be segmented via a click profile then supplied with targeted and highly relevant information.
Click profiling lets you create profiles – manually or automatically and independent of individual mailings or links – that are associated with the tracked links in your mailings. When created, tracking links are tagged.
Tip: Click profiling complements tracking link management – and its functions remain preserved. You can still edit links in a mailing individually via the Tracking tab in the Edit mailing wizard. Determine whether the link in the HTML and text version should be tracked and enter a description of the link.
To start the function, open the start menuMain screen in Episerver Campaign, where the available options are grouped together. > Recipients > Click profiles. The profiles are displayed.
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