SAP CRM integration

The SAP CRM Stands for "customer relationship management"; a system for managing interactions with current and future customers, including support for sales, marketing, customer service and technical services. integration lets you transfer B2B and B2C contacts, as well as bounces and unsubscribes to Optimizely Campaign, to keep marketing permissions up to date.

The integration is designed to work with the standard version of SAP CRM. To set up the integration, you need to make adjustments to your SAP CRM system. Contact Optimizely customer support for assistance with cut-over planning and implementation adjustments.

System requirements

Your SAP system should have the following components and minimum versions:

Component	Release	Service Pack
BBPCRM	713	0002
SAP_BASIS	740	0005
SAP_ABA	740	0005

The following is also required for the integration to work properly:

• Performing campaigns with file export. Your SAP CRM setup must allow customized campaigns with file export. Because the SAP CRM integration uses as many standard features as possible, it runs under the same framework. Ensure no errors occur within the framework, and test the performance of campaigns with file export before implementing the integration.
• Required user rights. A user responsible for administrative tasks must be assigned to a role that corresponds to marketing professional in SAP standard to create relevant entities, marketing attributes, data sources, attribute lists, segment A term for dividing recipients into relevant groups to send them appropriate content. Optimizely Campaign uses Target Groups and Click Profiles for segmentation. models, target groups Subset of recipients defined by rules and conditions and a logic relationship between them. For example, all recipients in the United Kingdom., and campaigns.

SAP Notes

The following SAP adjustments are needed before you can execute the integration:

SAP Note	Description
2020488	CSV file incorrect for a BP with multiple contact people
2030623	CRM_IC_ADD_DATA_BADI does not receive account information

Marketing permissions

The marketing permissions of your SAP contacts must be valid, and maintained in accordance with legal requirements. The integration does not include validity checking and marketing permissions maintenance services. Furthermore, wildcard permissions cannot be used.

Setting up the integration

The installation requires SAP CRM experience (typically SAP basis administrator) and access to the file system and application server. Contact your SAP system administrator for installation assistance.