Webtrekk integration

The Webtrekk integration1 provides action and product data from the web analytics software Webtrekk Q3 in your Episerver Campaign client. The inbound channel transmits post click data from your website visitors to Episerver Campaign. Use this data to design remarketing campaignsAll elements of a Smart Campaign or Marketing Automation. This includes the complete structure, including all nodes, edges and their relationship with each other, as created in Episerver Campaign. and add personalized recommendations or a coupon code to your mailings.   

Range of features

The integration allows bi-directional exchange of mailing statistics, dispatch and action data. You need a Webtrekk account if you want to use the integration. The website to be tracked (e.g., your online shop) must be configured accordingly. Read the Webtrekk documentation or ask the Webtrekk customer support to set up the site tracking. The setup of the integration with Episerver Campaign and of the data interface will be carried out by customer support. Once the setup has been completed, web analytics data are imported automatically into your Episerver Campaign client. Data are updated daily and can be used in regular mailing campaigns, transactional mails and Marketing AutomationThe tool for creating automated, multilevel campaigns. campaigns.

Key mailing data

The outbound channel from Episerver Campaign to Webtrekk transmits the key mailing data (Key performance indicators). The transmission is triggered automatically after a mailing has been dispatched. All data are updated automatically on a daily basis. In your Webtrekk account, you can access these data to analyze and evaluate your mailing campaigns:

Recipient segments

The inbound channel transmits segments based on the activities of the website visitors to Episerver Campaign. Each segment contains all events (i.e., data sets), which are identical in reference to one defined criterion, for example a product purchase. The following segments are defined by default and transmitted daily to Episerver Campaign:

  • orders: This segment contains all product purchases.
  • productViews: This segment contains all product views.
  • abandonments: This segment contains all abandoned shopping carts items.

Each data set contains additional parameter, which can be used to refine the target groupsA subset of recipients defined by rules and conditions and a logic relationship between them. For example, all recipients in the United Kingdom. in Episerver Campaign:

  • Mailing-ID: ID of the mailing from which the action was initiated.
  • Recipient-ID: ID of the recipient who carries out an action.
  • Mailing-To-User-ID: Unique ID which combines mailing and recipient IDs.
  • Datum: This field can contain a random date, formatted internationally. All actions are stored by the hour.
  • Context: Product designation or further context data.

Security of your personal data

The security of personal data is guaranteed in both the outbound and the return channel. All links in a mailing are extended by anonymous recipient and campaign data. The anonymization of data prevents the parameters from being directly traced back to a recipient or abused by third parties. On the return channel, the anonymized data of website visitors is reallocated to the mailing recipients and campaigns.

Configuration for data exchange

Customer support will carry out the configuration necessary to provide you with key mailing data that you can import into your Webtrekk account. Import of segments generated by Webtrekk will also be configured. To have your Webtrekk account configured, contact Webtrekk customer support.

Create target groups

To create a target group from recipient segments generated by Webtrekk, perform the following steps:

  1. Open the Episerver Campaign start menu and, under Recipients, click Target groups.
  2. Click Create.
  3. Enter a name for the target group and click + in the Target group definition area.
  4. In the second drop-down list, select Action and in the third drop-down list, select has created post click.
  5. If you use several post click services, in the Service drop-down list, select Web-Analytics.
  6. In the Mailing drop-down list, select the mailings you are interested in. If you do not make any selection, the system will take into account all mailings as well as non-mailing related actions.
  7. In the Period drop-down list, select whether post clicks are to be restricted by periods of time or points in time. All dates expressed in days (e.g. more than 30 days old) refer to the current date.
  8. In the Segment drop-down list, select whether you want to filter product purchases (orders), product views (productViews) or abandonments (abandonments).
  9. Optionally, in the Context box, enter a product ID if the target group should filter only recipients that viewed, bought or placed a certain product in the cart. If you do not specify anything here, the system will take into account all products.
  10. Click the tick symbol.
  11. To combine several categories, click + and repeat the previous steps.
  12. Switch to the Properties tab, enter a name for the target group and enter an optional description.
  13. Click Create.

Example: Creation of the target group Transaction aborted

To create a target group to capture all transactions aborted at the shopping cart during the first quarter of 2018, perform the following steps in the Create target group window:

  1. Create a new target group and in the Target group definition area, click +.
  2. In the second drop-down list, select Action and in the third drop-down list, select has created post click.
  3. In the Period drop-down list, select from... to... and use the calendar to select the period from 1 January 2018 to 31 March 2018.
  4. In the Segment drop-down list, select Abandonments.
  5. Click the tick symbol.
  6. Switch to the Properties tab and in the Name box enter Abandonments.
  7. Click Create.

1 This feature is only available in Germany, Austria and Switzerland.

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Episerver | Updated: 2019-02-19 | Send feedback to us