Key Performance Indicators
(KPIs) are one of the fundamentals within Campaign Monitor and give you the possibility to define and measure different predefined actions on the web pages. KPIs are converted into KPI values, for example, market value or points. You can plan and budget for an estimated KPI value for the campaign period and monitor the result in real-time. For example, you can set KPI values on the following actions:
A web page can have more than one KPI defined.
Focus on some kind of action you want the user to perform on the target page during the campaign. If you want the user to sign up to a conference, a form posting can be used as a KPI.
When you define a campaign, you can use the following KPI types (depending on the action you want to measure):
The KPI entity is used in a KPI value to estimate how much a desired action is worth. You can use the following entities and values:
Consider the following when you make KPI settings:
Example:
If your sales team can complete the sale with 10 percent of people who request to be contacted, and your average transaction is 5 000 SEK (Swedish Krona), you can assign the “Contact Me” 500 SEK (in this case 10 percent of 5 000 SEK). On the other hand, if only 1 percent of the alerts for a mailing list leads to a sale, you can only assign the “Registration for the mailing list” of 50 SEK.
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