About Conversion Paths

Conversion paths is used to monitor the conversion rates between predefined web pages in your campaign. A conversion pathThe conversion paths show how many visitors that have actually reached the target page of the campaign, starting from the landing pages to the target page. It will also show how many have exited the path and not reached the target page, and how many have re-entered the path. measures how many visitors navigate from the landing pagesThe original web page or any of the unpublished variation pages on which the visitor first reaches in an LPO test. to the target pageThe page that defines the end goal of a conversion path., and by analyzing that you can gain a deeper understanding of their behavior to optimize the website and achieve better results. The conversion paths will show the following:

• How many visitors that have actually reached the target page
• Where and how many of the visitors have exited the path and not reached the target page
• Where and how many of the visitors have re-entered the path

How Many Visitors Reached the Target Page?

You can assign any page as a target page on the website, for example, a specific article or a news page. Based on this information you can choose to make the page clearer and more efficient to quickly lead the visitors to the target page, where they can buy an article and put it in a shopping cart etc.

You can have more than one path per campaign.