Marketing

Marketing

With Episerver you can create, plan and execute a campaign for multiple channels in one place. When the campaign is running, you can track your campaign’s performance and analyze the results. You have access to an entire set of marketing tools available from the same familiar user interface.

Prepare campaign discounts

If you have Episerver Commerce on your website, you can start by creating any discounts for desired product catalog items that will be associated with the campaign. Set the availability dates for the discounts matching the availability of your campaign.

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Create campaign content

Create landing pages and personalize the message. To create a landing page with campaign content, you simply drag and drop your text, images, video, and products right onto the page. You can use visitor groups to personalize content as desired.

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Review and publish the campaign

Collaborate with your colleagues to review and adjust the message before going live. Use the Projects feature to get an overview of all campaign items, and add your review comments. Use Content Approvals for the final review and approval, and publish all campaign items simultaneously, or schedule a desired publishing time.

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Optimize campaign messages

When the campaign is running, you will want to know what content and channels are performing best, and use customer insights to make the campaign increasingly effective. Use A/B testing to create and test variations of, for example, pages, images and blocks, to decide which one creates the desired conversions. Self-Optimized Block is an add-on that randomly displays a block variant to visitors. The variant that generates the most conversions, is the one that is automatically displayed the most over time.

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Promote your campaign in social media

With Episerver Social Reach you can use social media, like Facebook and Twitter, to send messages and promote a campaign, to drive traffic and increase conversion rates.

Send personalized emails

Episerver Connect for Marketing Automation lets marketers automate marketing activities based on the behavior of website visitors. Marketing automation tracks website visitor behavior and collects profile data and create personalized newsletters in email marketing using visitor groups. There are a number of different marketing automation connectors available for Episerver.

Analyze campaigns

Add the Google Analytics for Episerver add-on to the edit view to see and analyze traffic data for your campaign landing page, providing insights right at your fingertips. The Episerver Live Monitor add-on displays real-time animation of traffic to your website, so you can monitor and adapt your immediate marketing response.

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Episerver User Guide 17-2 | Released: 2017-03-13 | © Episerver 2017 | Send feedback to us