Marketing > Social Reach (Add-on)

Episerver Add-on iconEpiserver Social Reach

Episerver Social Reach is an add-on and requires a separate installation, as it is not included by default in an Episerver installation. The Episerver Social Reach add-on requires no additional license. See Episerver World for installation and configuration details.

Episerver Social Reach lets marketers use social media to drive traffic and increase conversion ratesNumber of goals completed (conversions) divided by the number of views of an item that is related to the goal. by sending social messages that promote website content. After you install the add-onA plug-in or module, developed by Episerver or its partners, to extend the capabilities of Episerver. Add-ons are available from the Episerver Add-on Store inside Episerver., it shows up in the global menuA group of options that appears in the uppermost part of the user interface when logged in. The global menu displays products and systems integrated with your website. It also displays links to the user guide and user settings, and to a global search. See the User interface topic for further information. as a gadget in edit view.

Do not confuse Episerver Social Reach with Episerver Social.
The Episerver Social Reach add-on uses social media (for example, Twitter) to increase conversion rates by sending social messages that promote website content.
Episerver Social is a service for building functionality to manage user-generated content in the form of ratings, comments, reviews, and activity streams.

Social Reach supports the following social channels:

  • Twitter
  • Facebook company page or wall
  • LinkedIn wall

When a message is sent, Social Reach tracks actions such as the number of clicked links, re-tweets, comments, and likes. Social Reach supports Google Analytics to monitor statistics for conversions or segments.

When you set up social channels, the Administrators, WebAdmins and WebEditors groups have read and post access rights. To customize access rights, use the SocialAdmins group for administering channels, and use the SocialEditors group for reading and sending messages.

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Episerver User Guide 17-2 | Released: 2017-03-13 | © Episerver 2017 | Send feedback to us